Publicity isn’t just for celebrities. Small businesses can use it to generate awareness of their company, products, and people too by securing stories in local newspapers, business journals, and on morning television shows.
Publicity offers several benefits:
✅ It’s cost-effective.
✅ It has more credibility than advertising.
✅ It has a long shelf life.
✅ It can be re-purposed.
In this online course, you'll learn what makes the news, how to identify the right reporter, how to craft your story, and insider tips on how to pitch it to reporters, bloggers, and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television.
This course is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products, and/or services among their target consumers.